The Podcast Advice Show

7 audio drama lessons from Sherlock & Co. creators


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In this special episode recorded at the Podcast Show in London, Adam Jarrell and Joel Emery from Holy Smokes Audio discuss their journey from The Offensive to creating Sherlock & Co, the hit modern adaptation of Arthur Conan Doyle's stories. They share insights on found-footage audio drama techniques, building passionate fan communities, effective Patreon strategies, and working with Goalhanger Productions. The duo reveals how they balance writing with production, create authentic podcast-style storytelling, and develop sustainable creative partnerships in the competitive audio drama landscape. Hosted by Damien St John and Ant McGinley.


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Special thanks to Spiritland Podcast Studio in London for providing the recording equipment for this episode.

Affiliate: Bad internet ruining recordings? Riverside captures perfect audio and video, whatever your set up. Start recording with Riverside for free now at https://bit.ly/podomedy-riverside

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The Podcast Advice ShowBy Podomedy Network