In today’s episode, we dive into the world of fast-food beverage marketing and explore how brands turn simple coffee runs into exciting experiences. Our focus is on 7 Brew’s “Scratch & Win: Flavor Madness” campaign, a month-long, March-Madness-themed promotion that blends daily coffee rituals with the thrill of instant prizes. We break down how the campaign works, from scanning a QR code at the drive-thru to scratching a digital card and unlocking rewards ranging from free drinks to branded merch and even a grand prize Ford Bronco Wildtrak. You’ll hear why these gamified promotions are so effective, how they boost customer loyalty, and why timing the event with March Madness creates the perfect cultural synergy. We also compare this model to classic sweepstakes like McDonald’s Monopoly and unpack the psychology behind why “playing to win” makes customers feel more connected to the brand. By the end, you’ll see how 7 Brew transforms an ordinary coffee purchase into a moment of joy, anticipation, and community.