Your Sparkly Brand

7 Bro-Marketing Tactics to Avoid + What To Do Instead!

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Who wants a sassy AF take on sales and marketing? Step right up!

On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to marketing that drives sales.

Key points in this episode…

  • Meg’s TikTok live directs a client to her.
  • Lauren hires two project managers.
  • Bro-marketing is a specific type of unethical sale and marketing tactic.
  • People of all genders tap into bro-marketing to take advantage of people.
  • Bro-marketing is highly manipulative.
  • An unaligned offer can feel like bro-marketing to a consumer.
  • Faux empathy.
  • False scarcity.
  • Anything that makes the reader feel bad.
  • Get rich quick promises.
  • High pressure tactics.
  • Sexist undertones.
  • Cringey metaphors.

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    LET’S CONNECT

    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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