Today I’m talking with Casey Cobb of Project Ricochet, and many, many other projects. He actively works with and advises 6 different businesses, from tech startups to a brewery, and does all of this while working 40 hours a week, allowing him plenty of time to be an active father and husband. Casey’s success flies in the face of the common startup wisdom that you need to work long, grueling hours and make huge personal sacrifices if you want success, and today he is here to share with you the tool that makes it all possible. I actually had Casey on my other podcast, Agency Advantage, and his advice there had a huge impact on me in a short amount of time and I knew I needed to get him on this show to get his message out to more founders, especially those who wear 80 and 100 hour work weeks as a badge of courage.