“If you're not super clear to the sales team about what’s in it for them, you'll invest a lot of time, resources, and people power into creating leads but will miss the follow-up process that converts them.” -- Devin Reed

Content is the center of many marketing organizations. But it’ll go to waste if you’re not doing it right. 

Devin Reed, Head of Content Strategy at Gong, shares the importance of communicating what’s in it for your audience. And that applies to both your end customers and your internal customers—the sales team.

In this episode, Devin shares his advice for creating content that raises eyebrows and enables your sales team to close deals.