The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands

7. Creating a Wealthy Identity with Shayla Locklear

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Join me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.  

Some of the topics covered:

Money Mindset Transformation & Identity Work:

  • Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.

  • Top-Down vs. Bottom-Up Marketing Impact:

    • Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
  • The conversation delves into the contrast between top-down and bottom-up marketing mentalities, dissecting their influence on personal and professional growth.

  • Crafting Marketing Strategies for High-Net-Worth Clientele:

    • Shayla shares her wealth of experiences in marketing to ultra high net worth individuals, revealing unique challenges and marketing opportunities in this niche.
  • The hosts discuss the paramount importance of authenticity and brand consistency, especially in high-profile marketing environments.

  • Humanizing Wealth in Marketing:

    • The conversation navigates the idea of humanizing superhuman individuals, breaking down stereotypes and exploring innovative marketing approaches.
  • Shayla sheds light on her unique marketing approach, making high-net-worth experiences relatable and accessible through authentic branding.

  • Strategic Money Mindset Marketing:

    Shayla offers a sneak peek into her bespoke approach to shifting money mindsets, intertwining psychological insights with strategic marketing tactics.

     

     

    Connect with Shayla

    • www.theshaylalocklear.com 
  • https://www.facebook.com/shayla.locklear

    • Conclusion:

    • The episode concludes with a resounding message – money is more than just numbers; it's a dynamic element that, when paired with strategic marketing and a transformative mindset, can lead to remarkable success.
    RESOURCES

    Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

    From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

    Connect with Ashley :

    I'm the most profound and intellectual here -->Facebook

    I'm the most shouty, silly and scattered here -->TikTok

    I'm the most ranty and random here ---> Email

     

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    The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive BrandsBy Ashley Mae Fernandez | Fractional CMO
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