Customer expectations have shifted in recent years. Digital customer journeys are now a MUST for companies who want to stay competitive.

Martin Röver-Parkes, VP of Product Management at Scrive, joins "a roaring podcast." to discuss how to create digital customer journeys, the 5 why's of understanding your customers problems and pains, why B2B companies are trailing and where to spend 99% of your time in product development.

Enjoy!

Hosted on Acast. See acast.com/privacy for more information.