Think just because people are clamoring in your booth for your giveaway that you’ve made a big impression? Think again! Too many times exhibitors hand out trendy or cliché tchotchkes, assuming that it’s all about driving traffic. But just because they want it doesn’t mean it’s going to make a long-term impression or influence them to purchase. It’s not likely that attendees will even keep an item unless they have a practical use for it. And another potential pitfall of randomly picking