David Zolkwer is a creative director, executive producer, writer, consultant, and speaker with over 30 years in the experience industry. In this episode of ‘Behind The Experience’ we discuss the brand ideas and concepts that are emerging from the crisis, particularly in the Australian marketplace.

“Perhaps we'll see a move away from that kind of nationalistic or brand chest-beating, indulgent displays of features and benefits of places and products and how awesome things are. That move away I think is happening anyway, but we might see a more meaningful focus on the why of what brands do more than the how and the what. The why... our purpose. That's what we'll emotionally connect with.”

To learn more about our COVID-19 Events & Brand Experience Hub, see here. 

To find out more about David Zolkwer and his work, see here.