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#7: Discovering the secrets of effective marketing in Korea - Joel Roberts, Founder of El Company Global
As foreigners living in Korea, how many of us have been surprised when realizing the importance of business cards over LinkedIn, or the prevalence of Naver over Google, and even how different the copywriting style is, compared to the US or Europe.
To help us understand these cultural differences and learn the most effective marketing strategies in Korea, we have invited Joel Roberts, the founder of El Company Global, a marketing and consulting firm based in Seoul.
During this episode, Joel will share the most important advertising platforms, how to effectively communicate with a Korean audience, key marketing trends for 2023, and many other insights on both B2C and B2B marketing.
This episode can help a lot your company, don't miss it!
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By Korea Startup PodcastAs foreigners living in Korea, how many of us have been surprised when realizing the importance of business cards over LinkedIn, or the prevalence of Naver over Google, and even how different the copywriting style is, compared to the US or Europe.
To help us understand these cultural differences and learn the most effective marketing strategies in Korea, we have invited Joel Roberts, the founder of El Company Global, a marketing and consulting firm based in Seoul.
During this episode, Joel will share the most important advertising platforms, how to effectively communicate with a Korean audience, key marketing trends for 2023, and many other insights on both B2C and B2B marketing.
This episode can help a lot your company, don't miss it!
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