Human: Life happens. In this podcast, we discuss how to communicate in sales conversations, how to collaborate, and how to build a strategy to shift from tangible to intangible products to simplify distribution. Running a start-up is difficult; doing it together makes it easier. Purple Burger is about discussing the challenges we face, so fellow founders can focus on new solutions to their problems and know that they are not alone in their struggle. AI: Jessy Plante shares insights on shifting from tangible products to focus on creating value through conversations, the importance of specific communication, and strategies for effective sales and marketing. This episode covers how to optimize your offerings, build collaborative events, and stay focused on your core goals.