In this episode I go over a CISOTOPIA campaign that Wthe security company Wiz ran recently. Basicaly a fake toy store with dozens of funny security puns. Loved it!

Links⁠

• CISOTOPIA https://www.cisotopia.com/
• Wiz https://www.wiz.io/
• Jakub Czakon   / jakub-czakon  

Chapters

• 00:00 Creative Marketing in Security
• 02:48 Engaging Conference Strategies
• 05:04 Innovative Product Concepts
• 07:43 Understanding Audience Connection

Takeaways

• Wiz is known for its humorous branding at security conferences.
• Creative marketing can differentiate a brand in a crowded market.
• Engaging with the community is crucial for brand visibility.
• Top of funnel activities can enhance brand awareness.
• Using humor in branding can create memorable experiences.
• Interactive games can effectively communicate security concepts.
• Understanding your audience is key to successful marketing.
• Playful branding can make technical subjects more approachable.
• Memes and humor can strengthen community connections.
• Innovative ideas can lead to increased audience engagement.

Keywords

cloud security, branding, marketing strategies, audience engagement, innovative ideas, Wiz, CISOTOPIA, security conferences, top of funnel activities, community vibe