7 excellent disruptive marketing tips every B2B brand needs to know

Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include:

• Marketing isn’t what we thought it was so what is it really
• Graham's take on disruptive marketing
• Did disruption begin with the digital channels and devices
• Are most cases of marketing unaffected by a revolution
• The CEO paradox in marketing
• What do most people think marketing is
• How to get in step with disruptive marketing
• Why Graham sees podcasting as being the lynchpin to omnichannel marketing
• How Graham won over Air Asia and McKinsey as clients
• How best to speak to customers to change their mindset
• Graham's research on helping brands to get their people to share their knowledge and expertise
• and much much more ...