Your host, Scott Bywater, talks with the President of Effective Performance Strategies, Ryan Weiss. Ryan's journey began with a simple lawn care business, a venture that taught him the fundamentals of entrepreneurship. But his transition from a sole consultant to a global executive truly tested his mettle. Ryan candidly discussed the anxiety and stress that came with the fear of losing clients, a challenge many entrepreneurs face. However, he could adapt and evolve his business model which enabled him to overcome these hurdles.

The COVID-19 pandemic, a crisis that shook the very foundations of many businesses, was a pivotal moment for Ryan. He shared how it impacted his approach to client engagement and the necessity of building robust systems and workflows to ensure sustainable growth. This period of uncertainty underscored the importance of adaptability and the need to balance immediate client needs with long-term strategic planning.

One of the most enlightening aspects of the discussion was Ryan's introduction of the Optics system. This innovative approach focuses on the intersection of people and processes to address organizational challenges. Ryan's company has developed 34 different processes that have closed hundreds of gaps for clients, showcasing the system's repeatability and scalability.

Ryan shared an anecdote about an executive vice president who, recognizing the effectiveness of their processes, offered him a job. This story highlights the tangible impact of well-designed systems on an organization's efficiency and the market recognition of such value.

Learn more about Ryan's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Founder of Ideal Wealth Grower, Axel Meierhoefer. Axel's transition from the military to civilian life was anything but smooth. The military had provided a sense of community and stability, and stepping into the unknown without a stable income source was daunting. With no background in business ownership or marketing, Axel faced a steep learning curve as he embarked on his new venture.

Axel's consulting career turned unexpectedly when he joined a software company post-military service. He recounted a mutiny-like situation that exposed the unsustainable business model of the company. This experience was a wake-up call for Axel, pushing him to seek control over his own destiny and apply his leadership skills in his own endeavors.

Learn more about Axel's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Starting a business is akin to embarking on an adventure, filled with excitement and unknown challenges. Craig's initial years were a testament to this, as he described the first five years as "extremely brutal." The struggle to keep the business afloat was real, and the temptation to quit loomed large. However, it was the timely encouragement from his network and the wisdom found in a book gifted by his mother that kept him going. These moments of near-defeat and the subsequent resurgence taught Craig the value of perseverance and the power of a supportive community.

The conversation with Craig took an intriguing turn when he discussed how his background in Chinese kung fu and qigong influenced his business philosophy. The discipline and systematic approach inherent in martial arts became the foundation upon which he built his company. Meanwhile, qigong offered him the tools to manage stress and maintain a work-life balance, crucial for any entrepreneur's sustainability.

Learn more about Craig's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph dived into her early days, the time when her business was just a side hustle while she juggled a demanding full-time job. Steph's story is one of relentless dedication, working long hours into the night to bring her vision to life. The birth of her company, Viim, was a testament to her hard work and passion.

The turning point came in 2020. While many businesses struggled, Viim found its footing. The digital world became the new frontier for commerce, and Steph's expertise in branding and digital presence became more valuable than ever. It was then that she took the bold step to leave her full-time job and invest all her energy into Viim. This leap of faith was not without its fears, but Steph's pragmatic approach to the worst-case scenario—simply getting another job if needed—kept her grounded and focused.

Learn more about Steph's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Property Developer, Educator, Advocate for Affordable Housing, and Entrepreneur, Ian Ugarte. Ian's story begins in a family of plumbers, where real estate was a familiar topic, albeit not a successful venture for his father. His early experiences in property investment were fraught with mistakes and negative gearing, leading to a financial pitfall after acquiring seven properties. It was a stark realization for Ian that conventional wisdom was not always the wisest, and it prompted a pivotal shift in his approach to investing.

At the tender age of 18, Ian made his first foray into property investment, backed by his parents' support with the initial deposit. Despite the advantage, he quickly learned that privilege didn't equate to automatic success. The early days were marred by anxiety and despair, not due to a lack of funds but from a lack of informed decision-making. It was a period of education for Ian, as he navigated through the emotional turbulence and learned the hard lessons of his errors.

Ian's transformation from financial instability to stability is a testament to his resilience. By educating himself on positive gearing and reevaluating his portfolio, he managed to sell down six properties and emerge from the red. This journey wasn't just about financial independence for Ian; it became a mission to empower others to overcome similar hurdles.

Learn more about Ian's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable success.

One of the most striking insights James shared was the significance of timing in marketing. It's not just about knowing your audience but also understanding the perfect moment to reach out to them. This approach goes beyond demographics; it's about psychographics and behavioral patterns. By targeting prospects at the right time, James's strategies ensured that his marketing efforts were not just seen but felt.

Learn more about James' work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Founder of Maniscripting, Samantha Kozuch. Samantha's story is one of rapid ascent. When she found herself at the metaphorical base of the mountain, she didn't linger or let doubt cloud her vision. Instead, she took swift and decisive action, launching her business during the challenging times of the pandemic. Her goal was simple yet profound: to help women through a journal that she felt compelled to share with the world.

One of the first lessons Samantha shared was the importance of taking fast action. In the unpredictable landscape of business, she emphasized trusting one's intuition. This approach allowed her to move forward without succumbing to the paralysis that fear and uncertainty can bring. It's a reminder that sometimes, the best way to predict the future is to create it yourself.

Learn more about Samantha's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Commercial Property Specialist and Buyers Agent of Unikorn Commercial Property, Helen Tarrant. Helen recounted the challenges of being a jack of all trades at Unikorn Commercial Property, where she juggled sales, marketing, and mentoring. Helen emphasized the importance of education and planning for investors transitioning from residential to commercial properties, a lesson learned through experience and recognizing that guiding customers through the process was crucial for their success.

Helen was a trailblazer in commercial property education in Australia. In 2016, she found herself educating a market that had little to no awareness of commercial property investments. It was a daunting task to raise awareness and build trust with potential customers. Helen's dedication to understanding what the market knew and didn't know was a testament to her commitment to her clients.

As Helen's experience grew, so did her approach. She identified gaps in the market, such as the lack of resources for investors to deal with unexpected challenges like property damage from natural disasters. This led her to focus on preparing investors for potential challenges, not just educating them on investments. Helen's ability to listen to her audience and adapt her presentations based on feedback was a key factor in her success.

Learn more about Helen's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the Executive Vice President & General Manager of NWS, Glenn Poulos. Glenn's story is one of remarkable transition and tenacity. He began his career working for the federal government, but it wasn't long before his entrepreneurial spirit took hold. Driven by a desire to forge his own path, Glenn made a pivotal decision to enter the world of sales, focusing on high-tech industrial electronics. His timing was impeccable, coinciding with the burgeoning cell phone technology of the early 1990s.

The road to success is often paved with challenges, and Glenn's journey was no exception. He candidly shared the risks he took as a business owner, including the tough decision to sell his first company. The sale led to an unforeseen setback when the acquiring company's financial troubles resulted in the loss of his shares. However, Glenn's resilience shone through as he bounced back, founding Gap Wireless and eventually achieving an eight-figure exit.

Glenn's approach to sales is both strategic and personable. He shared his early tactics of walking into a client's office unannounced and how he has evolved to employ methodologies that pre-alert clients to his visits. One effective technique he discussed was asking for a brief meeting in the lobby, using that initial engagement to present a quote and discuss the client's needs. Glenn's philosophy is to always have something in hand and something on the mind when approaching clients, ensuring every interaction leaves a lasting impression.

Learn more about Glenn's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Your host, Scott Bywater, talks with the CEO of Attergy Coaching Systems, Torrin Minutillo. Torrin's story is one of resilience and transformation. He recounted the challenges he faced during the global financial crisis—a time that tested the mettle of many entrepreneurs. It was a pivotal moment for Torrin, as he realized that to change his external circumstances, he needed to first change his internal mindset. This shift in perspective was crucial for him to take responsibility for his situation and focus on self-awareness and his inner game.

One of the most profound changes Torrin discussed was his move away from traditional sales tactics to a philosophy centered on serving others. He stressed the importance of letting go of the consequences and approaching sales with the primary goal of meeting the client's needs. This approach not only builds trust but also establishes deeper connections with clients, which is essential for long-term success.

Torrin also challenged the conditioning and traditional sales training methods that often lead to an outdated approach to sales. He emphasized the need for a paradigm shift in how we handle objections and build relationships throughout the sales process.

Learn more about Torrin's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.