Food Chain Wars

7 figures in agri-tourism with Ryan MacKay


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Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of:

  • A cozy farm store & ice cream bar.
  • A full-service kitchen & stage for live music.
  • Multiple Air BNB rentals.
  • A giant inflatable jump pad for the kids.
  • And of course, they host farm tours & all kinds of community events.

While this is a lot to manage, there's a reason Ryan has been able to scale his eCommerce business with a hyper-regional customer base.

Even as they expand to serve customers states away, the on-farm activity will still build trust & authenticity for the consumers who will never visit.

Why? Because these experiences are something Omaha Steaks and ButcherBox could never recreate.

Feel like you're in a good market for agri-tourism? You won't want to miss this episode with Ryan.

Learn more about Lilac Hedge Farms at – https://lilachedgefarm.com/

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Food Chain WarsBy Brooks Hitzfield

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