<p>What do Tesla, Apple, Netflix and Pixar have in common? They all apply a  little-known concept called “7 Forces,” developed by author, strategist  and Stanford professor Hamilton Helmer. By doing so, they create the  conditions for sustainable returns and make the company defensible. This  also shows that current performance is not an indicator of future  success.</p>

What do Tesla, Apple, Netflix and Pixar have in common? They all apply a little-known concept called “7 Forces,” developed by author, strategist and Stanford professor Hamilton Helmer. By doing so, they create the conditions for sustainable returns and make the company defensible. This also shows that current performance is not an indicator of future success.

<p>What do Tesla, Apple, Netflix and Pixar have in common? They all apply a &nbsp;little-known concept called “7 Forces,” developed by author, strategist &nbsp;and Stanford professor Hamilton Helmer. By doing so, they create the &nbsp;conditions for sustainable returns and make the company defensible. This &nbsp;also shows that current performance is not an indicator of future &nbsp;success.</p>

7 forces for durable returns and corporate defense

Like Gusteau in the movie Ratatouille. who had the motto: "Anyone can cook" , I am of the opinion: "Anyone can do marketing!" 

I have been in various marketing positions for over 20 years, handling both offline and online marketing. The most important thing for me is to share knowledge. That means that I provide you with my larnings and insights for free. And I hope to get a different perspective on marketing topics and get to know new ones through your feedback. Let's go...

Who is my channel suitable for?

tl;dr: All those who want to further their education in the field of marketing

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Like Gusteau in the movie Ratatouille. who had the motto: "Anyone can cook" , I am of the opinion: "Anyone can do marketing!" I have been in various marketing positions for over 20 years, handling both offline and online marketing. The most important thing for me is to share knowledge. That means that I provide you with my larnings and insights for free. And I hope to get a different perspective on marketing topics and get to know new ones through your feedback. Let's go... Who is my channel suitable for? tl;dr: All those who want to further their education in the field of marketing

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7 forces for durable returns and corporate defense

7 forces for durable returns and corporate defense