Gillian Whitney and John Espirian talk about the journey from LinkedIn loser to LinkedIn leader. John Espirian is a B2B content writer, all-round LinkedIn nerd and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. Based in the UK, John is self-employed with Espirian.co.uk. He is the author of “Content DNA" and the recently released online course "LinkedIn Leaders Playbook." Whether you are new to LinkedIn or a long-time veteran, we invite you to join us as for this lively discussion as we talk about using LinkedIn to build a better business presence.