In this episode of Indie Board Session, two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy:

Jonathan Anderson, CEO of Candu, a no-code UX editor
Riccardo Montis, Founder of Dealshake, a performance marketing agency

Here’s what we cover:

• How B2B tools can supercharge audience targeting

• Why and how Candu ditched self-serve and went sales-led

• How marketing teams are being restructured in today’s hyper-competitive landscape

If you are leading content, growth, or product, this episode is packed with practical insights and sharp founder takes from the front lines.

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