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7. Gaming and Esports: The Power of Authenticity (The Story Mob)
Key Episode Takeaways:
1. Learn more about the sheer size and strength of gaming culture globally today.
2. Understand why authenticity is so important to this audience - and some tips on how to effectively deliver this.
3. Gain an understanding on what to do and what not to do as a marketer trying to enter this space.
***
About The Story Mob:
The Story Mob is the first female-founded and led gaming and esports agency in the world. Founded by friends Nicola Piggott and Anna Rozwandowicz during a trip abroad, the duo immediately discovered a need in the marketplace to tell stories and narratives both within the metaverse...and IRL.
Anna Rozwandowicz
Before co-founding The Story Mob, Anna was the VP of Communications at ESL. Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL, as well as all of its major tournaments: ESL One, Pro League and Intel Extreme Masters across the world’s top esports titles, including League of Legends, CS:GO, StarCraft II and Dota 2. She’s also led the setup of the industry’s first integrity initiative (ESIC) and is an adviser for the Cybersmile Foundation.
Nicola Piggott
After a 10-year career in brand communications, Nicola has spent over five years at Riot Games, where she was leading global communication for Riot’s esports team and the most successful esports title in history. Nicola has given counsel and training to esports teams organizations worldwide. Named one of PR Week’s top Women in PR in 2015, she has managed communications around global events like the League of Legends World Championships which in 2017 was the most watched esports event to date with over 80 million unique viewers.
Website: https://www.thestorymob.com/
Twitter: https://twitter.com/thestorymob
LinkedIn: https://www.linkedin.com/company/the-story-mob/
IG: @thestorymob
***
Join our Next Gen Community on social media for daily #marketingsnacks: https://linktr.ee/nextgenmktgpod
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By Next Gen Marketing Podcast
5
22 ratings
Key Episode Takeaways:
1. Learn more about the sheer size and strength of gaming culture globally today.
2. Understand why authenticity is so important to this audience - and some tips on how to effectively deliver this.
3. Gain an understanding on what to do and what not to do as a marketer trying to enter this space.
***
About The Story Mob:
The Story Mob is the first female-founded and led gaming and esports agency in the world. Founded by friends Nicola Piggott and Anna Rozwandowicz during a trip abroad, the duo immediately discovered a need in the marketplace to tell stories and narratives both within the metaverse...and IRL.
Anna Rozwandowicz
Before co-founding The Story Mob, Anna was the VP of Communications at ESL. Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL, as well as all of its major tournaments: ESL One, Pro League and Intel Extreme Masters across the world’s top esports titles, including League of Legends, CS:GO, StarCraft II and Dota 2. She’s also led the setup of the industry’s first integrity initiative (ESIC) and is an adviser for the Cybersmile Foundation.
Nicola Piggott
After a 10-year career in brand communications, Nicola has spent over five years at Riot Games, where she was leading global communication for Riot’s esports team and the most successful esports title in history. Nicola has given counsel and training to esports teams organizations worldwide. Named one of PR Week’s top Women in PR in 2015, she has managed communications around global events like the League of Legends World Championships which in 2017 was the most watched esports event to date with over 80 million unique viewers.
Website: https://www.thestorymob.com/
Twitter: https://twitter.com/thestorymob
LinkedIn: https://www.linkedin.com/company/the-story-mob/
IG: @thestorymob
***
Join our Next Gen Community on social media for daily #marketingsnacks: https://linktr.ee/nextgenmktgpod