Giving Tuesday set a new record in the United States with $2.47 billion dollars raised in 2020 from 34.8 million donors. With proper planning and the right strategies in place, colleges and universities are poised to set their own fundraising records this year.

Mongoose Higher ed engagement expert Mike Kochczynski and ed tech marketer Jessica Stonish dive into seven proven strategies for a successful Giving Tuesday.

Topics covered:

• The current state of fundraising in higher ed
• Best practices for planning and executing texting campaigns
• Examples of successful giving campaigns