In this episode: Chris tries to cure David of his deep dislike of Simon Sinek’s ‘Start With Why’; we figure out what ‘hidden products’ are, why you definitely sell them, and how they can completely transform your business; and David refuses to go to the gym.

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"Every business has a visible product and a hidden product - what you’re really selling."

"It feels like I do a lot of deprogramming small business owners."

"Most B2B marketing is boring, frankly."

"Bacon is just one of god’s greatest treasures on earth."

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Founders Anonymous is an Impact and FixSpec production.