When David Hieatt spend 80% of his time on social media, he got 20% of the results. While that was completely opposite in the case of email newsletters, he just had to spend 20% of his time and almost got 80% of results which is way better than his typical social media marketing activities. So he ends up spending more time on the newsletters and now the "Scrapbook Chronicles" is a cult from the company with the best in class open rates. I sat down with him to talk about how he grew his brand 25% YoY through the newsletters and what were some of the entrepreneurial lessons he learned so far.