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#7 - How the ghosts of project past shape adoption before you even start
Uncover how past failures create early resistance—and learn how to fix it before rollout.
Many tech programs struggle long before rollout because past failures quietly shape how people respond to the new initiative. Years of overpromising and underachieving, along with burned terminology, sit in the collective memory and trigger visible or hidden resistance that standard communication can’t fix. Without diagnosing this heritage, adoption stalls, engagement drops, and credibility weakens – even when the technical solution is strong.
Why it matters now
CIOs and program leads are under pressure to protect ROI and avoid another “quiet failure.” Understanding organisational memory is now essential to land major transformations.
What you’ll learn
Your past change failures are shaping adoption on go-live and well beyond – diagnose them early or risk repeating them.
Listen now to learn how to identify and address change heritage before it derails your next program.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up
View all episodes
By Arne KöttingUncover how past failures create early resistance—and learn how to fix it before rollout.
Many tech programs struggle long before rollout because past failures quietly shape how people respond to the new initiative. Years of overpromising and underachieving, along with burned terminology, sit in the collective memory and trigger visible or hidden resistance that standard communication can’t fix. Without diagnosing this heritage, adoption stalls, engagement drops, and credibility weakens – even when the technical solution is strong.
Why it matters now
CIOs and program leads are under pressure to protect ROI and avoid another “quiet failure.” Understanding organisational memory is now essential to land major transformations.
What you’ll learn
Your past change failures are shaping adoption on go-live and well beyond – diagnose them early or risk repeating them.
Listen now to learn how to identify and address change heritage before it derails your next program.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up