Welcome to Episode 7 of Leapfrog, a podcast about global entrepreneurs outside the American-centric bubble.

Beijing’s regulatory crackdown on the gaming industry in the late 2010s prompted a wave of Chinese studios to seek overseas expansion. Despite their domestic success and abundant developer talent, these companies often struggled with go-to-market in the foreign land. Ada Liu, who grew up in China and worked in the North American gaming industry, saw an opportunity to launch a startup bridging that gap.

Timeline:

1:40 Ada said she wasn’t a “good student” in China

6:34 Kung Fu Panda inspired Ada to pursue digital arts in the US

10:16 Shoe Dog: A Memoir by the Creator of Nike Hardcover – April 26, 2016

11:46 How China’s gaming crackdown presented Ada a startup idea

17:20 Ada’s second business — an AI-powered art assets platform

23:30 Why the gaming industry is often quick to embrace emerging technologies

28:54 Ada’s recommendations, including Building a StoryBrand - Donald Miller, Oct. 10 2017

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