The first thing a potential follower will do when they land on your page is read your bio, but after that, what steps do you need to take to ensure that person turns from a follower to an actual customer?     In today’s episode, I’m talking to Carla Biesinger,  an online course creator and business mentor specializing in helping women from all different niches grow their audience of ideal clients and convert them into leads through Instagram!    Carla covers how to turn followers into customers and generate leads. She speaks on the importance of promoting things online and crafting an authentic and trustworthy brand persona that delivers on the products you promise your customers. During our discussion, Carla shares why a surefire way to convert leads is to show up as an expert and cultivate relationships.    In this episode, we cover:

• The science behind turning followers into customers [1:46]
•  Carla shares how to build the trust factor and serve your clients [7:28]
• How to get your client from follower, to being on your email list, to being a loyal customer [13:20]
• How to leverage overnight virality even when the content doesn’t relate to your niche [17:36]
• Here’s how many times you should be running a freebie promotion and when you should be DM-ing new followers [21:36]
• Other ways to generate leads from new Instagram followers [27:41]

  Connect with Carla:  Instagram: https://www.instagram.com/carlabiesinger/ (Slide into her DM’s using the word manychat)   Manychat free month: https://manychat.com/meet-carlabiesinger    Free Instagram Masterclass: http://carlabiesinger.easywebinar.live/registration   

 

Connect with Mandy:

Connect on IG:  @themandyemerson @thefiercesocialsociety

https://www.themandyemerson.com/