More Than Ambition

7. How to write the perfect mission statement for your small business (Part 2 of Strategic Plan Series)


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👉🏽 GRAB YOUR FREE SIMPLE STRATEGIC PLAN TEMPLATE: https://dustyhegge.com/strategy


In this episode of More Than Ambition, I break down what your mission statement is, what it isn’t, and how to write an actionable mission statement each quarter (yes, each quarter! You’ll see what I mean.) - so you can grow with intentionality and surrender. It’s gonna be fun!


There are so many different approaches to mission statements. And my guess is my approach isn’t what you’re thinking it might be.



  • A strategic plan is essential for intentional and sustainable business growth.



  • The mission statement is a short-term goal that directly impacts the success of the business's vision.



  • Brainstorm metrics (to be included within your mission statement) that will help you make your vision a reality.



  • Clearly state why these metrics matter and how they will impact your business.




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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com
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More Than AmbitionBy Dusty Hegge