Commerce Bites Podcast Series

#7 - hybrid checkout: what it is and how it works?


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Commerce Bites Podcast Series

Key Takeaways

Cart abandonment is one of the leading causes of churn, with Business Insider estimating that $2.75 trillion a year is lost in merchandise sales. Much of this, as Business Insider notes, could be prevented with a few simple tricks.

The hybrid checkout feature found on no code app builders for mcommerce apps does exactly this. Simply put, it means that customers only need to input any data in once, regardless of the device, and then all of that data will show up the next time they access their account, again regardless of the device. This is true of items placed in the cart, it’s true of their payment options, it’s true of their wish lists, it’s true for any and every part of the checkout process. All told this ensures that checkout is easier for consumers so that conversion rates soar and business booms.


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Commerce Bites Podcast SeriesBy Mowico