Lisa needs some liquid cash injections in her business but it's not going to be possible without launch management.

You see Lisa left her corporate job 5 years ago with the dream of running her own business.

For the first 3 years, Lisa managed things as a solopreneur by wearing many hats.

She handled the bookkeeping, billing, client onboarding, marketing and everything else.

In year 4, Lisa hired her first virtual assistant to do general admin work which saved her loads of time.

Lisa knows that she will need help for her upcoming course launch to avoid burnout.

Let me know if you too are aware of these.

* The secret to scaling your business is offering group programs

* Running a services business has its limits

* Launching comfortably is a team effort

* Scaling to 6 and 7 figures requires multiple launches

If only there was a way to launch as seamlessly as possible with less stress.

In this post, you'll learn closely guarded secrets to launching successfully multiple times a year.

You'll also find how to stay in your zone of genius even with 6 or 7 figure launches.

Launch Statistics

Before diving into launch secrets let's spend some time looking at a few key statistics when it comes to launching.

According to G2 and Harvard Business School over 30,000 new consumer products are launched each year but the failure rate is 95%!

Nine out of every 10 customers believe that brand innovation should impact society.

56% of people surveyed said that their friends and family are the sources of new product awareness.

The most hilarious statistic is this; the biggest problem faced by most launchers is a lack of preparedness.

It takes about 28 weeks for a new product to achieve 75% of reach distribution.

According to Saasworthy, when it comes to early adoption the percentage of people buying at launch is 21%.

Another 63% will finally buy when the product has been on the market for some time.

Did you know that on average brands spend around $15 million to launch a new product?

Around 65% of men are early adopters of newly launched products.

While 59% of women tend to wait until the product has been on the market for some time before making a purchase.

7 Secrets to Successful Launch Management

Now that you have a general idea of what most brands are experiencing when it comes to launching.

Let's look at what should be included in standard launch projects.

* Clarified ICA

* Budget

* Team

* Planning

* Central Repository

* All the Tech

* Hype Event

* Community

I know I said 7 but the reality is that if you want your launch to be successful you need a pre-built community too.

So, let's look at each one of these items one by one.