Today is January 7 and the Navigate the Chaos question to consider is "How often are you offering what others need?" In How Will You Measure Your Life, Clayton Christensen shares the story of a fast-food restaurant chain that hired his research company to understand why 40 percent of milkshakes were purchased in the morning. His research uncovered that people with long morning commutes to work preferred the milkshake over other breakfast options. The milkshake filled a very distinct need for these people. This milkshake story reminds us that we may be offering one thing (bagels, cereal, or fruit) but those around us are actually looking for something else; a milkshake.