Sign up to save your podcasts
Or
Share #7 - Jeffery K. Rohrs talks customer automation & social research
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#7 - Jeffery K. Rohrs talks customer automation & social research
Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns.
Connect
Twitter - https://twitter.com/jkrohrs
Twitter - https://twitter.com/audiencepro
Facebook - https://www.facebook.com/rohrs
Facebook – https://www.facebook.com/AudienceBook
Linkedin – https://www.linkedin.com/in/jkrohrs
Google+ - https://plus.google.com/u/0/+JeffreyRohrs
Instagram - https://instagram.com/jkrohrs/
Pinterest - https://www.pinterest.com/marketingcloud/audience-growth-swipe-file/
Youtube - https://www.youtube.com/marketingcloud
People Mentioned
Elon Musk - @elonmusk
President Barak Obama - @BarackObama
Resources
A Research Series from ExactTarget – exacttarget.com/sff
Trendline Interactive - trendlineinteractive.com
Active Audiences - exacttarget.com/en-US/documentation/active_audiences/
Books
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
http://goo.gl/fwRKQl
1Q84 by Haruki Murakami
http://goo.gl/OmE26i
Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami and Philip Gabriel
http://goo.gl/su2v0J
A Prayer for Owen Meany by John Irving
http://goo.gl/pBH1SZ
The Content Code by Mark W. Schaefer
http://goo.gl/D7j0ON
The Engaged Leader by Charlene Li
http://goo.gl/t6zoRA
View all episodes
By Travis "2TALLIN' Huff
4.9
108108 ratings
Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns.
Connect
Twitter - https://twitter.com/jkrohrs
Twitter - https://twitter.com/audiencepro
Facebook - https://www.facebook.com/rohrs
Facebook – https://www.facebook.com/AudienceBook
Linkedin – https://www.linkedin.com/in/jkrohrs
Google+ - https://plus.google.com/u/0/+JeffreyRohrs
Instagram - https://instagram.com/jkrohrs/
Pinterest - https://www.pinterest.com/marketingcloud/audience-growth-swipe-file/
Youtube - https://www.youtube.com/marketingcloud
People Mentioned
Elon Musk - @elonmusk
President Barak Obama - @BarackObama
Resources
A Research Series from ExactTarget – exacttarget.com/sff
Trendline Interactive - trendlineinteractive.com
Active Audiences - exacttarget.com/en-US/documentation/active_audiences/
Books
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
http://goo.gl/fwRKQl
1Q84 by Haruki Murakami
http://goo.gl/OmE26i
Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami and Philip Gabriel
http://goo.gl/su2v0J
A Prayer for Owen Meany by John Irving
http://goo.gl/pBH1SZ
The Content Code by Mark W. Schaefer
http://goo.gl/D7j0ON
The Engaged Leader by Charlene Li
http://goo.gl/t6zoRA