Behind the Food

#7 - Jesse Barruch - WHIMS


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Learn more about Cirrus Capital ⁠⁠Here⁠⁠

Learn more about owning your own NoBaked Scoop Shop ⁠⁠Here⁠⁠


Jesse Barruch is the co founder of WHIMS

WHIMS is reimagining America’s favorite confections—without the sugar.

We make nostalgic treats with zero added sugar, dairy-free ingredients, and uncompromising flavor. It’s the candy you grew up on, made for how you eat now.

Books Mentioned: Ramping Your Brand: How to Ride the Killer CPG Growth Curve

https://www.whimsdelights.com

 ⁨@whimsdelights⁩ 


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Behind the FoodBy Jimmy Feeman & Daniel Yarzagaray-Modjeska