“Stop worrying about what you’re selling & start providing solutions to your clients’ problems”

 

Joe Fox is the APAC Managing Director of ‘Lighthouse8’, a multi-national technology-driven marketing agency with offices spanning across Australia, Norway, Singapore & the UK. Prior to his appointment as MD, Joe co-founded ‘Studio Culture’ – a highly decorated full-service digital marketing firm, having progressed from idea to a flourishing professional outfit with 12+ staff & multi-millions in annual revenue within 5 years. For this episode, we sit down with Joe to discuss how to close deals during down markets, win business with no track record & his advice for sales & marketing professionals in light of a looming global recession.

 

To learn more about Joe & Lighthouse8, you can find them on LinkedIn @JoeFox & @Lighthouse8.

 

If you’d prefer to watch instead of listen, head over to my YouTube channel @carterlagana.

 

Timecodes:

2:23 | Driving top line revenue during tough times

4:47 | How to land your first few clients when just starting out

6:35 | Key resources & tactics for nailing cold outreaches

8:24 | How to find & mine data when you don’t know who to call

9:33 | Key qualifying questions to ask a warm lead

12:06 | Negotiation tips to close deals during down markets

15:24 | Why you must always charge for your product or service

18:55 | How to acquire monetisable sales & marketing skills

23:29 | Where to spend your marketing dollars right now & why

24:39 | The power of narrow AI technology as applied to digital marketing

28:00 | When to hire marketing talent in-house & what they should handle

30:48 | The realities of doing business with large scale enterprise clients

37:47 | Key takeaway for forging a successful career in marketing & sales

 

Credits:

Filmed | @Blackardt

Crew | @BriannaBlack

Crew | @SamuelJBernard

 

If you’d like to keep tabs on what I’m up to, you can find me @carterlagana on all social media platforms.