Digital Age Show by Jay

#7 Justin Christianson : Importance of CRO in Digital marketing


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Time Stamp

0:00 Introduction

1:44 Marketing at beginning

3:40 Journey of Marketing

6:00 Educate about CRO

9:05 Process of getting businesses on board

11:17 Difference in working with bigger and smaller businesses

16:20 Advice newcomers about CRO Agency

23:06 Special techniques for the businesses

27:17 Goals of Conversion Fanatics

Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing.

He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply, and many more increase conversions and marketing performance by 30% to 1850%.

At Conversion Fanatics we help e-commerce and SaaS businesses:

  • Analyze data to uncover the best testing opportunities
  • Create ideas and a hypothesis-testing roadmap
  • Be confident in your design choices through data
  • Decrease your cart abandonment
  • Increase your online sales conversions
  • Increase your average order value
  • Optimize your ad campaigns and cut waste by up to 80%
  • Look like rockstars as more KPI goals are obtained faster
  • We take care of the majority of the heavy lifting so you can focus on more important tasks all while realizing the benefits of optimization. Design, implementation, test setup, reporting, and advisement.

    You can gain insight into

    ✔️ The best tools and apps for CRO

    ✔️ Qualitative vs. Quantitative approach to Conversion Rate Optimization

    ✔️ Last-minute CRO tips for a successful Q4

    ✔️ The best ways to set up your Shopify store

    ✔️ Avoiding gimmicks, listening to the customers, and thinking long term

    Follow Justin on LinkedIn: https://www.linkedin.com/in/justin-christianson-33b4836/

    Visit the website: https://conversionfanatics.com/

    Follow Justin on Facebook: https://www.facebook.com/justin.christianson

    Follow Conversion Fanatics on Twitter: https://twitter.com/convfanatics

    For Youtube Videos: https://www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRww

    Follow Jayesh on LinkedIn: https://www.linkedin.com/in/jayesh-tikode/

    Listen to Jayesh Podcast: https://open.spotify.com/show/3nVJvNIgf6Qv9fFh9hbYyR

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