Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth.

Chapters

• 00:00:00 - Welcome to the Perpetual Traffic Podcast
• 00:00:29 - Conference Insights and Energizing Takeaways
• 00:01:29 - WebinarCon: The Power of Webinars
• 00:05:50 - Smart Marketer Event Highlights
• 00:09:52 - Networking and Making Connections
• 00:13:31 - Pre-Sales Strategy for E-commerce
• 00:17:52 - Limited Batch Launch Strategy
• 00:19:13 - Pre-Selling Courses: Lessons Learned
• 00:21:16 - Niche Down to Scale Up
• 00:24:37 - Cutting Through the Noise
• 00:27:25 - Optimizing Appointment Bookings
• 00:34:52 - Concluding Thoughts and Takeaways

LINKS AND RESOURCES:

• Tier 11 on YouTube
• Get Your Marketing Performance Indicators™ Checklist Now!
• Webinarcon
• Episode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry 
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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