On this episode of Nonprofit Inbound Marketing show, I interview Michael Bellavia, an Emmy-winning producer and the CEO of HelpGood, a marketing agency that works with leading nonprofit companies. Donor conversion - everyone wants to focus on increasing that rate.
However, like a successful marriage or partnership, you need to develop a relationship with your donors that’s not based on your need, but based on mutual respect. Today we talk about treating that donor relationship like you would a marriage or a partnership, which will improve your donor conversion rate.