In this episode, I sit down with Luke Saville from The Agency, widely regarded as Australia’s most social-media-savvy real estate agent. Luke has built a thriving business by doing two things exceptionally well, specialising in apartment sales and leveraging social media platforms like TikTok and Instagram to reach real buyers, not just build a following.

We dive into how Luke carved out his niche as an apartment specialist, why focusing on one property type allowed him to scale faster, and how he’s now selling directly through social media, turning views, likes, and comments into real-world transactions.

Luke also opens up about the discipline it takes to consistently create content, how he balances traditional prospecting with modern marketing, and what every agent can learn about brand, authenticity, and consistency in today’s digital real-estate world.

Whether you’re a seasoned agent, a marketing-driven entrepreneur, or someone looking to grow their influence online, this episode is a masterclass in specialisation, personal branding, and the future of real estate sales.