Ken and Joey Malysz, Head of Channel Partnerships from Segment, do a deep dive into creating a streamlined "golden record" of customers using customer data platforms (CDPs), the importance of clean, aggregated data, core and complex uses cases for data activation, and being privacy-conscious in today's market.

7 - Making Sense of Customer Data Overload: Joey Malysz from Segment

Hosted by best-selling O’Reilly author and tech thought leader Ken Yarmosh, Digital Innovator is your place for insight into the world of better remote work, technology, apps, tools, and more. Ken has lead global remote teams for over a decade, built chart-topping apps, created startups backed by leading VCs, and pioneered innovations at Global 1000 companies. Episodes provide both strategies for leaders and tactics for those in the remote and hybrid work trenches.

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7 - Making Sense of Customer Data Overload: Joey Malysz from Segment

7 - Making Sense of Customer Data Overload: Joey Malysz from Segment