This excerpt from Market Mind Games by Denise Shull details a new psychological approach to trading and investing. It challenges the traditional reliance on purely quantitative models, arguing that human perception and emotion are crucial factors in market behavior. The book explores how beliefs, feelings, and unconscious patterns influence decision-making, advocating for a more holistic understanding of market dynamics that incorporates psychological and emotional contexts. This approach emphasizes the importance of self-awareness and managing psychological capital to improve trading performance and reduce risk. Finally, the text uses anecdotes and case studies to illustrate its core concepts.