Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.

In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why marketing and sales alignment in recruitment is still more talk than action — and what the best agencies are actually doing to change that.

We get honest about the structural, cultural, and commercial issues holding agencies back - and share practical ideas for building genuine alignment between the teams that drive revenue.

- In this episode, we cover:

- Why misalignment starts at the top — and what leaders can do about it

- How to track ROI when marketing isn’t e-commerce

- What great looks like when sales and marketing actually collaborate

- The 3 Cs of measurement: Candidates, Customers, and Colleagues

- Marketing’s role in customer retention and business innovation

- Turning data and thought leadership into genuine client value

It’s an episode full of honesty, this is perfect for anyone trying to bridge the gap between sales targets and marketing impact.