Send us a text

Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this solo episode, recorded during our conversation with Kelly Clement the founder of Watermelon Math, we dive into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance marketing efforts and drive business growth.

I outline the process of creating a content strategy, starting with identifying key content areas relevant to your niche. I introduce the concept of content buckets, breaking down high-level topics into subtopics to ensure comprehensive coverage and organization.

To maximize impact, I suggest structuring content like a pyramid, starting with basic information and building up to advanced content. I emphasize the importance of repurposing content effectively, transforming a single blog post into guides, worksheets, checklists, and videos to extend its reach.

I highlight using repurposed content as lead magnets to grow your email list and establish authority. And discuss integrating content with your overall business strategy and visualizing end goals, like creating comprehensive guides with practical insights.

Tune in now to learn how to develop and execute a successful content marketing strategy, and harness the power of content to grow your business.

Dare to be Wickedly Branded

Support the show

P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz