You're scrolling the sales page for an offer you want to invest in. You're nervous. You're excited. But also ... whew!!... you have those pre-purchase jitters. 

You're reading this sales page and thinking will this work for me, what if I don't see results, is this a good investment? 

And then you get to the offer guarantee. Oh, thank goodness! You're looking for reassurance. Some peace that you can't go wrong here.

But the guarantee only says, "Unfortunately, we cannot guarantee you'll see results, but if you put in the work and follow the steps in this program exactly, these results *are* possible for you."

Um? 

I'll give you three million dollars if that sentence as *ever* sparked inspiration, convinced someone to buy, or made a reader feel safe, seen, and understood.

We need better offer guarantees. 

Don't get me wrong. Creating an offer guarantee doesn't mean you have to offer a refund or extra deliverables that will put your business under or stress you out.

No. 

It simply means you remove as much risk for your buyer as possible and support them in getting the best results.

In today's episode of the podcast, we're talking about offer guarantees. What they are, why you need one in your copy, and a few examples of what a smart offer guarantee can look like. See you in the show!