In this episode, Paraag is On the Horn with James Slezak, CEO of Swayable, a causal data platform that predicts public opinion and measures the impact of marketing and advocacy campaigns. Prior to joining Swayable, James was Executive Director of Digital Strategy at the New York Times, and before that, founding partner at Purpose.com. He's originally from Australia and holds a Ph.D. in experimental physics from Cornell. Fun fact - he likes coffee, beaches, and stopping authoritarianism.