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7 | PLG Is Not a Strategy—It’s a Bet 🎲 Why Most Product-Led Growth Fails (Deep Dive)
Host Neeta Bidwai breaks down Product Led Growth (PLG) and why it’s critical to think through the business model and the go-to-market strategy before you build.
In this episode of Good Revenue, we cover:
• The history and context of PLG including its origins and advocacy by tech & SaaS firms during the height of growth-at-all-costs
• The benefits of PLG (a.k.a. self-serve or freemium business models), such as user-centric design, cost-effective customer acquisition, and its role in addressing market competition
• Why strong marketing, sales, and a viable business model are still essential, regardless of whether you start with PLG or integrate it into an existing go-to-market model or product
• Significant challenges and pitfalls associated with PLG, including proper pricing & packaging, and the need for a unified internal strategy
• The necessity of conducting ongoing, deep customer research and the prioritization of high-revenue customer segments for sustained growth — there is no replacement for talking directly with customers
• The importance of aligning product, marketing, and sales teams to avoid internal conflicts and drive business success
Neeta’s comprehensive discussion offers valuable insights for businesses considering or struggling with implementing a self-serve strategy, providing practical advice and strategic recommendations to optimize this business model.
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
_
Highlights:
00:00 Introduction to Good Revenue
00:20 Exploring Product Led Growth (PLG)
01:13 History and Context of PLG
03:46 Defining Product Led Growth
04:32 Challenges and Considerations in PLG
09:09 Strategies for Successful PLG Implementation
11:27 Customer Research and Segmentation
14:45 Pricing and Packaging in PLG
16:24 Conclusion and Next Steps
_
Sound by RPS: https://www.rps-audio.com/
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Neeta BidwaiHost Neeta Bidwai breaks down Product Led Growth (PLG) and why it’s critical to think through the business model and the go-to-market strategy before you build.
In this episode of Good Revenue, we cover:
• The history and context of PLG including its origins and advocacy by tech & SaaS firms during the height of growth-at-all-costs
• The benefits of PLG (a.k.a. self-serve or freemium business models), such as user-centric design, cost-effective customer acquisition, and its role in addressing market competition
• Why strong marketing, sales, and a viable business model are still essential, regardless of whether you start with PLG or integrate it into an existing go-to-market model or product
• Significant challenges and pitfalls associated with PLG, including proper pricing & packaging, and the need for a unified internal strategy
• The necessity of conducting ongoing, deep customer research and the prioritization of high-revenue customer segments for sustained growth — there is no replacement for talking directly with customers
• The importance of aligning product, marketing, and sales teams to avoid internal conflicts and drive business success
Neeta’s comprehensive discussion offers valuable insights for businesses considering or struggling with implementing a self-serve strategy, providing practical advice and strategic recommendations to optimize this business model.
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
_
Highlights:
00:00 Introduction to Good Revenue
00:20 Exploring Product Led Growth (PLG)
01:13 History and Context of PLG
03:46 Defining Product Led Growth
04:32 Challenges and Considerations in PLG
09:09 Strategies for Successful PLG Implementation
11:27 Customer Research and Segmentation
14:45 Pricing and Packaging in PLG
16:24 Conclusion and Next Steps
_
Sound by RPS: https://www.rps-audio.com/
Hosted on Acast. See acast.com/privacy for more information.