In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include:

• Why businesses underestimate the power of SEO
• The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
• How to use SEO to drive B2B lead generation strategies
• How to develop a B2B lead generation strategy around Quora
• How to leverage PR without spending a dime
• How to follow up on B2B lead generation outreach
• Should content be gated or given away for free
• How community building could form a part of your growth strategy
• and much more