Dr. Christopher Phelps isn’t just a dentist—he’s a practice-growth expert who turned behavioral science into chairside results. A CMCT (Cialdini Method Certified Trainer), serial entrepreneur, Amazon best-selling author, and founder of The Phelps Institute, he grew from one to four locations and 10X revenue early in his career. He now teaches dentists the hard lessons he had to learn early in his career to become a successful dentist. In this episode, we get ultra-practical—and the core theme is Cialdini’s 7 principles applied to dentistry. We share a step-by-step guide to reducing cancellations, increasing new patients, getting more reviews, and more!

What You Will Learn 💡

• 7 influence principles dentists can use today—ethically and effectively.

• The exact commitment line that cuts no-shows and cancellations.

• Turning compliments into reviews without feeling pushy.

• How to build social proof with new patients.

• Simple scripts that move patients from “maybe” to “yes” for treatment.

Get in Touch with Dr. Christopher Phelps 📲

Website: thephelpsinstitute.com

Instagram: @dr.christopherphelps