It's almost impossible to survive as a small business in the modern world without some kind of digital marketing strategy, even if that's just a website and a basic social media presence. Assuming you could build up enough foot traffic and reputation in the physical world, you'll still have to deal with competitors who offer everything you do, plus the online visibility component.

But getting started with an online marketing strategy (and managing one long-term) isn't exactly straightforward, nor is it easy, even for an experienced entrepreneur. The truth is, small businesses are facing some hard challenges in the online marketing world. Fortunately, there are always alternatives and workarounds:

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