Professor Florian Lüdeke-Freund is one of the World's leading experts on corporate sustainability management and sustainability entrepreneurship and a Professor of Corporate Sustainability at ESCP Business School.

As well as publishing numerous journal articles, books, and book chapters on these topics, Professor Lüdeke-Freund is an Editorial Review Board Member at Organization & Environment, Co-Editor of several journal special issues, and the Chair for Corporate Sustainability at ESCP Business School.

We discuss sustainable business models and explore the 45 patterns for creating sustainable businesses that Professor Lüdeke-Freund has identified in his research.

Key Moments:

01:24 Defining Sustainable Business Models

04:16 Characteristics of Sustainable Business Models

13:25 Emergence of Sustainable Business Models

19:42 The 45 Patterns for Sustainable Business Model Design

26:13 Examples of Sustainable Business Models

46:31 Impact of Regulation and Investor Demands

55:40 The Future of Sustainable Business

Music credit: David Cutter Music / @dcuttermusic

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