Selling is draining. Selling is egocentric. Selling is manipulative. Many people have these negative associations with selling, and yet, they feel that it’s nonetheless an integral component to being successful, whether it is advancing themselves in their career or growing their business. But what if you didn’t need to sell to achieve your version of success?

In this episode of Rise Regardless, Farnoosh Brock makes us privy to succeeding by eliminating the selling mindset. Instead? Adopt the serving mindset.

Having felt compelled to leave her successful engineering career at a top tech company to pursue her greater purpose of helping others raise their impact, influence and income, Farnoosh made the audacious move knowing that she would accept only half the income she and her husband once had. In doing so, Farnoosh pursed purpose over paycheck and embraced the serving mindset along the way.

More about Farnoosh:

Farnoosh went from electrical engineer and rising leader at a Fortune 100 company to business coach, trainer, and speaker at Google, Fidelity Investments and others. She has helped many individuals and businesses adopt the mindset of serving over selling to build deep trust, meaningful customer relationships as well as sustainable profits. In addition to her latest book, The Serving Mindset: Stop Selling and Grow Your Business, she is the author of the author of three health books as well as the  creator of Crack the Code to Get Promoted - a leadership & career advancement course for corporate professionals.