today’s guest is Cassie Paton – a copywriter who creates potent stories for gutsy entrepreneurs.

She’s the founder of Mettle & Tonic, where she helps service providers whose messaging is bland, out-of-date, or spineless write website and email marketing copy that’s punchy, powerful, and persuasive so they can attract more dream clients and run businesses they love.

Using strategy and empathy, she takes a values-first approach to help you unlock the language that makes your dream clients a little bit obsessed with you.

In this episode, Cassie will be sharing with us the seven questions your home page needs to answer – and how to answer them – and I have to say… I’m a little nervous to hear whether my website measures up… I guess there’s only one way to find out!

Shownotes

Connect with Cassie: Website / Instagram