Research report season is here, and we’re willing to bet your past ones drove zero demand. 

After reading over 100 B2B SaaS research reports, we’ve narrowed down the 7 key reasons why most are a complete waste of time and money. 

Join us this episode as we break each one of them down.

• What is the point of a research report? (1:38)
• Reason 1:  Scope of report is too broad (2:17)
• Why broad reports do more harm than good (2:59)
• Reason 2: Survey audience is not your ICP (6:31)
• Why more respondents doesn’t equal a “better” research report (6:47)
• Why your survey audience must be your ICP to drive demand (8:16)
• Reason 3: Product > pain points (9:24)
• Reason 4: Using FOMO as a reason to buy your product (12:25)
• Why you can never guilt trip or peer pressure businesses into making a purchase (14:19)
• Reason 5: There’s no analysis (aka it’s just a data dump) (14:51)
• Why reports stuffed with stats are a red flag (15:31)
• What we mean by the “storyline” of your report (17:03)
• Reason 6: Poor analysis (19:30)
• What poor analysis often looks like in a report (20:43)
• Why marketers thinking they can do data analysis is a very serious issue (21:30)
• Reason 7: Inaccurate or confusing visualizations (24:04)
• Data visualization best practices (24:52)

Resources:

Webinar: 7 Reasons Why Your B2B Research Report Isn't Driving Demand

Connect with the Hosts:

Victoria Gamlen on LinkedIn

Jeff Sirkin on LinkedIn